COLDPLAY UNSTAGED
We made a commercial that looked like a music video. Working directly with the band to merge live action, animation, and original graffiti artwork from their new album. It worked.
Our video racked up a 1.3 million and led to a record 20M viewers tuning into the YouTube Live-Stream Concert, crashing both YouTube and Twitter in the process.
Additionally, we let fans from all around the world participate by letting them create custom, digital graffiti butterflies – using official album assets – that were digitally projected onto the walls of the stadium in Madrid as well as a takeover of Times Square.
WAZE WORLD
We create a breezy joy ride through the windy city, bringing the ever-helpful Waze icons (and their helpful navigation) to larger-than-life proportions to help guide our explorers.
Director: Dante Ariola
A compilation of shots and scenes from narrative films – No Retreat, Picket Fence, The First Day.
Screened in competition at Austin, Maryland International, Manhattan, River’s Edge, Idyllwild, New Filmmakers NYC, Hill Country, Phillip K Dick Film Festivals, and the Long Island International Film Expo.
GET HYPED FOR HALFTIME
We brought the Super Bowl halftime show to the fans.
First with a series of pop up installations appearing all over the country, where vending Pepsi machines opened up to reveal cheerleaders, dancing refs, full size mascots, and even a 50 piece marching band
Then by producing a full-scale Halftime show in the exact halfway point of the country - Milligan, Nebraska – hosted by country music legend Lee Bryce in Milligan.
FEATURE FILM
Self-produced my first feature film. Oversaw all aspects of production from crowdfunding to film production and year-long festival run to securing worldwide distribution on Amazon.
LOGLINE: Two college friends reunite years later for a weekend writer's retreat but their relationship is tested with the surfacing of old insecurities, regrets, and an unfinished romance.
ALMOST LIVE FROM THE METAVERSE
We hosted the first-ever Met Gala red carpet recap show directly from the Metaverse.
Our panel of hilarious (and fashion-forward) creators gathered in Horizon Workrooms to spill the tea, react in real time to inevitable fashion faus pas, and do what they do best – create memes. As we captured it all with our VR “camera” crew.
A collection of self-directed social videos released on my personal YouTube channel for a combined 450K + VIEWS.
COLDPLAY – Amex Unstaged
We turned a commercial into a music video, using the band’s original graffiti art. Garnered 3M VIEWS and lead to the concert having a record-breaking 20 M live YouTube-Live Viewers.
BUD LIGHT – “BANNED” Super Bowl Spot
Too raunchy for the client, we released this on Super Bowl Sunday then sat back and watched the game as it racked up over 250K VIEWS.
STARVING ARTISTS PROJECT – Giving a Voice to the Voiceless
We documented the creation of a non-profit art installation, following the journey of our artists from the soup kitchen to the collection’s debut at the Dumbo Arts Center with original photography by Andrew Zuckerman.
GUITARO 5000 – The Most Tagged Music Video of All Time
Enlisted over 150 strangers and commuters to jump in and play along a legendary subway busker. Released on MJ’s birthday, it racked up over 3M VIEWS and launched the artist’s channel.
THE FIRST DAY – Official Trailer
The trailer for our first award-winning short film was thrilling enough to bring in over 75K VIEWS leading up to a successful festival run and Amazon distribution.
@WEARECIVIC – Show Your Pride
We captured some colorful Civic spirit, releasing this on our social channels, getting a nice bit of industry press.
ELF YOURSELF
How do you get bored office works to think about buying holiday gifts from an office supply store? By bringing some much needed holiday cheer with the most viral holiday website of all time – Elf Yourself.
Results: Over 40 million visits, a half a billion hits, and 642 years of total time spent engaging on all 20 sites....all in less than 5 weeks.
20 years later it’s still a holiday favorite, getting a popular iPhone app, becoming a staple of the Macy’s Day parade, and inspiring a never ending stream of fan art to this day.
DAWN OF INSPIRATION
We took a trip down musical memory lane, documenting Dawn Richard’s return to her hometown of New Orleans to reminisce about her early love of music.
From singing with her father, to being inspired by the unique sounds of the city, to honing her singular performance style, we captured the moments that moved her.
SHORT FILM
Wrote, directed, produced, and edited a dramatic short that premiered at the Big Apple Film Festival, NYC, before making a year-long festival run.
Logline: A high school student deals with his maturing sense of self and sexuality amongst a conservative community.
THE BRANDEGA
We welcomed marketing professionals to New York’s Advertising Week with a fully-functioning designed-themed NYC bodega. Popped up inside the Manhattan Mall, it was a fully functioning design and demo space, offering 24 hour Canva Convenience.
On Brand Off-Brands: Kern Pops, Raisin Brand, Visual Suites
Bottled inspiration: Fresh squeezed “Creative Juices” with custom designed, marketing themed labels, printed right on spot.
Cover Designs: Canva designed covers with solutions to the most common design pain points.
Bodega totes: A NYC staple became the event’s must have tote.
DEFY DIMENSIONS
We defied the perceptions (both literally and figuratively) of Cannes attendees with a house that showed that Shutterstock was more than just a stock house.
At tthe Cannes Lions Festival ‘22, we invited attendees to step inside the largest marketplace of 3D Images, inspiring them to see their world - and their work - a little differently. A massive LED entrance portal welcomed guests in to a living demonstration of SS’s 3D capabilities: A searchable catalog of 3D assets, mobile AR experiences, and discussions with industry leaders on the future of 3D, NFTs, Web3.
TARGET ❤️ CANADA
To announce the first Target built in Canada - our friendly neighbors to the north - we took inspiration from Mr. Rogers to ask “Won't you be my Neighbor?"
Accompanied by the iconic song, we took our favorite mascot Spot for a tour of Canadian's most familiar landscapes.
THE ONE NIGHT STAND
To promote the premiere of The HBO Max Original, The Sex Lives of College Girls, we took to campuses across the US to pop up a one-stop-shop for all your one night sand needs.
We partnered with female-owned wellness, fashion & personal-care brands to hand out sex-positive swag in backpacks. Students could snap some IG-worthy photo ops, and take an interactive quiz to share their “sexual education” on social.
All while championing underrepresented female archetypes & their freedom to explore their OWN identity and sexuality.
ART & COPY
I still find print to be the purest (and trickiest) way to bring a brand strategy to life. But with the perfectly picked words and images, 1 + 1 can equal.
WHEN AUSTIN FREEZES OVER
To promote the premiere of Snowpiercer on TNT, we partnered with artists Peter Strain, Nathan Brown, and Graviky Lab’s AIR-INK to create a series of dystopian murals at SXSW – made with completely carbon-negative tech that turns air pollution into ink.
THE POWER OF PROSE
Before we were all “Creatives,” “Digital Ninjas,” and “Swiss Army Knives,” we were Copywriters & Art Directors.
Despite my ever-growing title, I still consider myself a writer and enjoy those times I get to kick off a pitch with a pity Handle & Brand Manifesto.
